The United States is estimated to account for $1.1 billion of this total. That’s the estimated annual purchasing power of the global LGBTQ community, according to corporate advisory and asset management group LGBT Capital. ContraĬorporations have also previously faced criticism from supporters of the LGBTQ community for their Pride Month outreach, sometimes critically dubbing it “rainbow capitalism.” Companies have been criticized for making small, symbolic gestures-like changing their logos to rainbow colors during June-while donating money to anti-LGBTQ causes or politicians.

When Shapiro accused Starbucks of “exporting the transness to India,” some pointed out India has had a concept of a third gender-known as “ hijra”-for thousands of years, enshrined in law since 2014, though hijras face discrimination in society. The term swish is an important part of the gay community, referring to a type of behavior that is often associated with those who identify as gay.A swish is a person who is both gender-nonconforming and highly feminine. After the Bud Light controversy picked up steam, some social media users posted videos of themselves throwing away unopened cans of beer-but others pointed out they’ve already purchased the beer and given Bud Light their money. The Guardian columnist Arwa Mahdawi criticized the backlash to the Miller Lite ad and considered it a “targeted harassment and intimidation campaign” against company marketing executives whose personal details and social media profiles were reportedly dug up by angered conservatives. Country singer Zach Bryan criticized Tritt’s boycott of Bud Light on Twitter, stating: “I just think insulting transgender people is completely wrong because we live in a country where we can all just be who we want to be.” Radio host Howard Stern said he was “dumbfounded” by the Bud Light backlash and questioned why Kid Rock and Tritt would find the Dylan Mulvaney ad hurtful. The various boycott efforts have been ridiculed by some celebrities and social media users. Drag performers have also come under attack as some states move to ban or limit drag performances in public spaces and outraged conservatives protest outside Drag Story Hour events. The ACLU has identified 482 bills introduced in state legislatures this year as anti-LGBTQ, including many that seek to limit gender-affirming care for transgender youth and education of gender and sexuality in schools. These controversies follow a slew of legislation and protests targeting the LGBTQ community in recent months. Kohl’s came under fire on social media for its Pride collection, which includes clothing for children and babies, sparking calls for a boycott from conservatives including Fox News host Laura Ingraham, who suggested on Twitter the company does not respect “common sense” or “the America ideal.” Key Background

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